About Us

Founded in 1996, Red Entertainment Distribution is a leading distributor and marketer of entertainment products in the Middle East employing a winning combination of more than 65 industry professionals.

Situated in the Dubai Airport Free Zone (UAE), RED Headquarters looks after the distribution, sales, marketing and logistics for many of the world’s leading brands in interactive entertainment, toys and merchandise. Red solidified its status in the GCC through strong business practices, quickly becoming the benchmark for other distributors in the region.

Our extensive professional experience gives us the edge as an exceptional business partner. Our network currently includes the UAE, KSA, GCC and Levant regions.

Our Vision

To be the FIRST choice partner in building businesses. You OWN it : We LIVE it

Our Mission

To WOW our customer

We Live



Delighting our publishers, suppliers and customers.

Demonstrating energy, enthusiasm and creativity.

We don’t look for excuses – we look in the mirror.

Evidenced through our attitudes and behaviours.

The whole is greater than the sum of the parts.

Management Team

The management team at RED is a group of senior executives who lead the major business functions ranging from sales, marketing and operations to finance, HR and supply chain management. Working with the CEO, the team ensures the entire organization works in a cohesive manner towards a common goal.

Lalit Vase


Andrea Furguson

HR Manager

Boota Dhillon


Leroy Duward


Team RED

The RED team is a mix of professionals with diverse skill bases, combining youth and experience along with a mixture of cultural backgrounds enabling them to adapt to and work in the varying cultural and economic landscapes across the Middle East.

Core Business

RED’s core business is to distribute and market many of the leading brands in the interactive entertainment and toy industries. Focusing on delivering innovative, best practice and award winning marketing, to promote the brands we represent and interactive media as well as the industry.

Red Interactive

RED currently represents the distribution and marketing interests for the world’s leading interactive entertainment companies including Activision Blizzard, Electronic Arts, Rebellion, SEGA, Take-Two interactive, Ubisoft Entertainment and Warner Bros. Interactive Entertainment.

Red Play

Since 2006, RED has been an active and growing player in the distribution and marketing of high quality toys and branded merchandise throughout the Middle East. With a background in marketing youth products, RED has been able to acquire the distribution rights for some of the world’s leading manufacturers and brands in the segment.

Red Marketing

RED’s marketing division is dedicated to creating, planning and handling through-the-line campaigns that are aimed at identifying and acquiring consumer audiences for the brands it represents. The division provides an outside perspective to the effort of promoting and selling the clients’ products and services.

Red Localisation

RED’s localisation team works towards ensuring that the content and products sold in the region are able to enhance the experience of the Arab customer while retaining their world class standards. At the same time, the team also provides partners with insights into regional culture so as to enable them to tailor their products and services for the market

Red Supply Chain Management

At RED we believe an efficient supply chain is an important element of a profitable business. With 20 years of dedicated efforts, RED has been at the forefront of end-to-end SCM. RED is well equipped with talent, technology and resources to meet and exceed the expectations of our supplying customers.

Our Partners

At RED we consider our suppliers to be our partners, supported by long standing relationships that are built on a foundation of mutual long term success and trust, developed over years of collaborative efforts. We are proud & privileged to work with global brands that are pioneers, innovators and leaders in their market segments.


Interactive entertainment is one of the fastest growing forms of entertainment in the world. Video games now generate more money than movies do at the box office, making it one of the most important entertainment segments. AT RED we are proud to be working with the world’s leading publishers in the interactive industry. These publishers produce content for the most popular gaming platforms.


RED Play has been working with the world’s leading manufacturers of toys and branded merchandise. Leveraging the sales, marketing and operations networks of the company, we’re able to bring the world’s leading products and brands to the toy consumers of the Middle East.


Visit Our Office

Red Entertainment Distribution FZCO
PO Box 54484
United Arab Emirates

Phone: +9714 204 2500
Email: sales@red-me.com


Business Hours

Sun. – Thr. 8am to 5pm
Fri – Sat. Closed

© Red Entertainment Distribution FZCO – Dubai. All Rights Reserved.